Sales Enablement PRO Podcast

Olivia Fuller: Hi, and welcome to Book Club, a Sales Enablement Pro podcast. I’m Olivia Fuller. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In the post-pandemic business landscape with volatile economies, meeting customer expectations is increasingly complex and difficult for businesses to get right. This means that it’s more important than ever for business leaders to collaborate and operate with a growth mindset across the entire customer journey to achieve sustainable success. In her book Marketing For Dummies, Jeanette McMurtry talks about the critical role that marketing strategy plays in ensuring long-term success and how marketing, sales, and enablement can partner together to move businesses forward. I’m so excited to have Jeanette here to tell us a little bit more about her book. With that, Jeanette, I’d love for you to introduce y