Sales Enablement PRO Podcast

Olivia Greiman: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Greiman. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. In sales, it’s easy to get so focused on the end goal of one deal that you ignore the details and then lead to an aftermath of the sale that is crucial to long-term success. Setting a solid foundation and maintaining a strong relationship after the sale can be just as important as closing the deal. In her upcoming book, Sales Essentials, Rana Salman details a start-to-finish guide to lead you to sales success. I’m so excited to have her here to tell us a little bit more about her book today, so with that, Rana, I’d love to hear a little bit more about yourself and your background. Rana Salman: Thank you for having me and really thank you Sales Enablement PRO for all that you do for our community. My n