Sales Enablement PRO Podcast

Olivia Grieman: Hi, and welcome to Book Club, a Sales Enablement PRO podcast. I’m Olivia Grieman. Sales enablement is a constantly evolving space and we’re here to help professionals stay up to date on the latest trends and best practices so they can be more effective in their jobs. Sales is a career where mindset really can make all the difference. From understanding customer behaviors to developing a sound process to crafting an effective strategy and to closing with confidence, success in sales is very much rooted in psychology. I’m so excited to have Alison Edgar, MBE, here to tell us a little bit more about this concept that she details in her book Secrets of Successful Sales. So with that, Allison, I’d love to pass it to you to tell us a little bit more about yourself and your background. Alison Edgar: Hi Olivia. Thank you so much for having me. I am Allison Edgar, MBE. Now, I’ll probably explain that before the book. In the UK, twice a year the then queen, now to be king,