The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

You've heard me talk about multithreading over and over again. Today, I’m sharing more insight with a personal experience of mine and how I worked with multiple people in an organization to close a deal. Don’t forget to connect with me on LinkedIn and send a message with the title: "multithreading" and tell me what you liked about this episode.Sales Challenge with MultithreadingMultithreading is where you take two or more different paths to connect with individuals in an organization. The challenge I find that most sales reps have with doing this is whether someone will get mad at them for doing it. I even had this problem when first starting out.Will they think of you as a playa? Maybe if you’re doing it with a small company, but with a bigger one, it’s actually a good idea to multithread.The thing is, you can’t be giving the same value proposition.If you’re saying the same thing over and over again, you’re going to lose.The CEO and marketing director have two different problems and responsibilities, so you’