The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

A big problem a lot of sellers have is they don't know who their Ideal Customer Profile (ICP) is. But, with the right framework, you'll be able to go after the right buyers every time. My guest, Ronnell Richards, founder of Sayless Academy, will share how to find your ICP and how to reach them the right way.Meet Ronnell RichardsRonnell Richards is a best-selling author, entrepreneur, and sales consultant with over 20 years of experience. He's put his sales and marketing expertise into comprehensive LinkedIn Learning courses and his book, "Shut The Hell Up and Sell." On top of his professional work, he mentors entrepreneurs and supports community initiatives, helping businesses succeed and creating social impact.Why You Got to Know Your ICPRonnell says a lot of tech companies don't actually have an ICP and just sell to anyone who comes along. But, in today's tough market, knowing your ICP stops you from getting pulled every which way and missing out on big wins. The more specific you are wi