Ecommerce Evolution

This is a recent recording from my appearance on Jordan West's podcast. There’s been a lot of buzz lately about the incrementally of YouTube after Haus Analytics revealed a groundbreaking report from 190 incrementally tests involving YouTube (link: https://www.haus.io/blog/do-youtube-ads-perform-lessons-from-190-incrementality-tests). On this episode I share eye-opening case studies demonstrating how YouTube drives significant incremental growth - even when traditional attribution models fail to capture it. If you've been skeptical about YouTube's effectiveness or struggled to measure its impact, this conversation reveals why it might be the missing piece in your marketing strategy and how to approach it correctly.Key Takeaways:-Beyond Last-Click Attribution: Discover why obsessing over ROAS metrics can be misleading, and how YouTube drives significant business impact that often isn't captured in traditional attribution models but shows up dramatically in incrementality testing.-The Real-World Proof: Bre