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Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself and instead focus on what you do best—echoing themes from “Who Not How” and “10x Is Easier Than 2x.” Whether you're a media buyer, business owner, or marketing exec, Ralph’s lessons on outsourcing, managing, and growing a digital business are must-hear takeaways from this cross-platform episode.Chapters:00:00:00 – Kicking Things Off: Ralph’s Quick Update on the PT Universe00:01:04 – Surprise Drop: Ralph Guests on a Must-Hear Interview00:04:23 – Meet the Hosts: Welcome to the Affiliated Podcast00:07:35 – Ralph’s Origin Story: From Affiliate Hustler to Ad Empire Builder00:14:43 – Media Buying Chaos: Real-World Struggles & Smart Fixes00:17:42 – Don’t Do It All: The P