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[Top SaaS & Ecommerce & Israel Business Series] Mastering Video Commerce Strategies With Eitan Koter

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Synopsis

Eitan Koter is Co-founder and Co-CEO of Vimmi, a leading video commerce SaaS company that provides multi-channel shoppable video and live shopping solutions to brands and retailers. With over two decades of experience in internet, video, and telecom startups and public companies, including leading a Nasdaq IPO, he is recognized as a thought leader in video commerce, digital marketing, social commerce, and startup bootstrapping. Eitan frequently speaks about futuristic immersive digital experiences and the convergence of media and commerce. He also hosts the Mastering eCommerce Marketing podcast, where he interviews industry leaders and shares insights on e-commerce trends and innovations. In this episode… Many businesses struggle to stand out in the crowded digital marketplace, especially with the rapid rise of short-form video and social commerce. Creating engaging video content that captures attention and converts viewers into customers can seem overwhelming. So, how can brands leverage video to build trust