Profitable Farmer

As we reset for 2025, many are feeling the weight of a brutal 2024. And to be completely honest — when you're staring down a decile one year, it’s hard to know where to start.     How do you budget with confidence? How do you front up to your bank when the season doesn’t go your way?    So here is the truth: waiting it out isn’t a strategy. Hope isn’t a business plan. And if you want to lead your business forward, now is the time to level up how you turn up.    In this episode, I am joined again by Jeff McDonald, Founder & Director of RLS Agribusiness.     Born and bred on an irrigation property in Loxton, SA, Jeff stepped off the farm and into finance, spending 20 years inside a major bank before founding Riverland Lending Services.     Today, Jeff leads one of the largest Agri-finance brokerages in the country. His team settles over $200 million in Agri finance each year, and through RLS Agribusiness, he advises farm businesses on everything from strategy and succession to governance and growth.    Jeff