Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. Discover how to avoid costly scaling mistakes, implement profit-first media strategies, and make smarter decisions with the right data. Whether you're driving eCommerce, subscriptions, or both, this is a raw, real-time breakdown of what it actually takes to grow profitably at scale.Chapters:00:00:00 – Welcome to Perpetual Traffic: Let’s Get Into It00:00:17 – Business Models, Boundaries & What We’re Not Sharing00:02:40 – NAC Unpacked: The Metric That Changes Everything00:05:08 – Meet the Team Behind the Strategy (and the Brand in Focus)00:06:12 – Dollars in, Dollars Out: The Ad Spend That Drives Growth00:08:44 – LTV vs CAC: The Truth Behind Customer Profitability