Amituckeredout

Dr. Sunita Sah is a leading expert on decision-making, compliance, and ethical influence. A tenured professor at Cornell University, she has spent decades researching why people struggle to say "no" and how they can reclaim their voice. Her groundbreaking work has been featured in The New York Times, The Wall Street Journal, and The LA Times, shedding light on the hidden costs of compliance and the power of strategic defiance. Before becoming an organizational psychologist, Sunita was a medical doctor, an experience that shaped her insights into authority, trust, and professional ethics. Her new book, Defy: The Power of No in a World that Demands Yes, offers a practical roadmap for standing up against social pressures while staying true to one's values. A sought-after speaker and thought leader, Sunita is passionate about empowering individuals to make better decisions and challenge the status quo with confidence.In this episode, Dr. Sunita Sah provides expert insight into the psychological and social dynamic