Omni Talk

Wonder Buys Tastemade – Is Mark Lore Trying to Give Everyone Their Own Personal Chef?

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Synopsis

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss how Wonder has scooped up Tastemade for $90 million as part of its grand plan to become the super app of mealtime. Chris and Anne dissect the strategy behind combining streaming food content with real-time delivery via Grubhub and Blue Apron—and whether Wonder’s vision of democratizing personal chefs can actually scale. (0:02) – Wonder acquires Tastemade to fuel its mealtime super app ambitions (0:33) – Wonder’s pivot from food trucks to centralized kitchens and restaurants (1:14) – Grubhub and Blue Apron acquisitions—building blocks of a food empire (1:40) – Marc Lore’s bold plan: Personalized chefs for everyone? (2:03) – The appeal: choice, convenience, and reducing friction in mealtime decisions (2:52) – Is it about delivery... or empowering consumers to cook with ease? (3:36) – Advertising potential: Tastemade as a platform