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Nithya Ramachandran is the President and Chief Strategy Officer at T1, a full-stack sponsorship marketing agency. With over two decades of experience, she specializes in sponsorship marketing, strategy, and purpose-led partnerships. Nithya has held leadership roles at organizations such as PwC, Edelman, and National Public Relations. She holds a Bachelor of Commerce in international business and strategic management from the University of Alberta. In this episode… Brands today face a crowded, noisy marketplace where audiences are increasingly fragmented and traditional advertising struggles to break through. The challenge isn’t just building awareness — it’s about fostering meaningful community engagement that aligns with a brand’s values. So, how can companies create genuine, lasting connections with their target audiences while ensuring those efforts feel authentic and purpose-driven? Nithya Ramachandran, an expert in sponsorship marketing and experiential strategy, shares how brands can rise above the nois