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Jamie Read is the Founder and CEO of BriteBirch Collective, a global integrated marketing and business consultancy established in 2018. With over 17 years of experience, he has built award-winning marketing teams and campaigns across Canada, the Middle East, and Asia. Before founding BriteBirch, Jamie held leadership positions at prominent agencies such as Edelman and Ketchum, working with global clients in the healthcare, technology, and consumer goods sectors. In addition to his role at BriteBirch, he serves as Communications Chair for the Canada-ASEAN Business Council, promoting diversified trade and business opportunities. In this episode… Traditional marketing agencies often rely on rigid structures and outdated processes that limit creativity and flexibility. These models prioritize internal politics and overhead costs over client needs, leading to bloated teams and inconsistent results. How can agencies streamline operations while fostering collaboration and delivering tailored solutions? Jamie Read, a