Behind The Counter - Detroit Small Business

In this episode of “Behind The Counter,” host Andy Didorosi speaks with Bethany Shorb, the founder of Cyberoptix Tie Lab. Bethany tells Andy about moving to Metro Detroit to study sculpture at Cranbrook Art Academy, becoming an website designer in the early days of the Internet and the creative journey that led her to creating a life and business in Detroit. “I feel like i succeeded at being an early adopter in a lot of things,” Bethany says, citing the Internet, Etsy and her now-enviable Detroit studio as evidence. As Cyberoptix Tie Lab --home of the original ties that don’t suck-- turns 10 this year, it counts several fashionable NASA astronauts as fans. For the foreseeable future, Bethany says she will continue working hard to expand her vision and her company.   Episode Credits: Intro and Outro Music by Broke For Free. Episode edited by Annamarie Sysling