Convenience Matters

How do you get people to listen to your message long enough for it to be effective? Storytelling can help cut through the clutter in a crowded marketplace, and tools like AI can make your messages even more impactful. Hosted by: Jeff Lenard About our Guest: Steve Lerch, President, Story Arc Consulting Steve is a keynote speaker at the 2025 NACS State of the Industry Summit. He is an award-winning international public speaker and consultant and a highly respected voice in the world of digital strategy, marketing, consumer behavior, innovation and leadership. Prior to founding Story Arc Consulting, Steve spent nine years at Google crafting his unique perspective on the topics of innovation, strategy and digital marketing.