Business Daily

How do you save a brand in crisis?

Informações:

Synopsis

We look at how to rescue brands on the brink. We hear inspired sloganeering and learn about the audacious marketing that have helped companies – even towns and cities – to turn their reputations around.If you would like to get in touch with the show, please email: businessdaily@bbc.co.ukProducer/presenter: David Reid(Photo: A businessman covers his eyes and extends his arm to prevent a series of heavy walls from falling on him. Credit: Getty Images)