Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with C.J. Webster, tech sales expert and founder of C Webster Consulting, about the transformative role of artificial intelligence (AI) in sales and business development. C.J. shares insights on how AI is reshaping the sales landscape by helping professionals target the right prospects, refine value propositions, and mine data to uncover hidden opportunities. He emphasizes that AI enables more personalized and strategic approaches, allowing sales professionals and rainmakers to scale their efforts efficiently without sacrificing authenticity. Key topics include practical strategies for leveraging AI in sales, such as using prompts to create customized buyer personas, developing targeted outreach campaigns, and employing AI tools like OpenAI, BARD, and CLAWD for brainstorming and content generation. C.J. discusses adaptive selling, where AI assists in understanding clients' intrinsic motivations through personality assessments and behavioral dat