Top Secrets Of Promotional Products Sales

Getting to your ideal prospects involves identifying what our ideal prospect looks like in terms of the type of customer we’re looking for, the type of industry they’re in, the number of people in their organization if we're selling B2B. All these considerations that are going to add up to the ideal prospect, because until we know who it is we're going to go after, we have absolutely no idea where to go to find them. David: Hi, and welcome back. In today's episode cohost Jay McFarland and I will be discussing the idea of getting to your ideal prospects. Welcome back, Jay. Jay: Hey, thank you so much. Another great topic. We could call this one the Holy Grail of Sales. How much time does everybody spend talking to people who would never be their client in the first place? What would you do with all that extra time? David: It is an amazing amount of time. When we work with clients, that is one of the biggest ways that they get back time that is otherwise spent. Very often, when people are considering the