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Lance Johnson is the Founder and CEO of Amplomedia, an innovative digital marketing agency that assists business growth. He is also the President of Drive Solutions Corp., a strategic consultancy firm delivering expert business strategies to clients in the nonprofit, government, and corporate environments. Lance leverages more than 25 years of experience in marketing and business strategy, helping clients identify how best to engage their audience while effectively communicating their messages with clarity and impact. He is passionate about sustainability and innovation, often integrating these elements into his marketing approaches. He also hosts the Amplify Your Business podcast, which distills entrepreneurial wisdom, offering invaluable insights into building successful businesses. In this episode… In the ever-evolving digital marketing landscape, businesses often struggle with customer acquisition and lead generation. How can companies effectively utilize video marketing and strategize their buyer's journ