Staffing & Recruiter Training Podcast

In this episode of The Rainmaking Podcast, host Scott Love speaks with Sean Doyle, B2B sales and marketing strategist and author of Shift: 19 Practical Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task, about strengthening new client relationships. Sean shares insights on how professionals can improve client retention by understanding behavioral decision-making patterns and addressing common pitfalls in business development. He explains that professionals often invest significant time in acquiring new clients but fail to nurture the relationship after closing the deal, leading to client churn. Key topics include recognizing key moments of buyer hesitation, overcoming buyer’s remorse, and leveraging behavioral science to reinforce the value of a client’s decision to work with you. Sean introduces the concept of "centricity," a framework that helps professionals align their sales, marketing, and customer success efforts to improve client engagement and long-term retentio