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Dilara Cossette is the Founder of Focus Image Pro, a boutique demand generation agency specializing in human resources tech companies. She has a background in HR and a passion for improving workplace culture and employee engagement. With years of experience in B2B SaaS and digital marketing, Dilara has transitioned from a fractional support role to running a full-fledged agency dedicated to her niche. Dilara believes in hands-on involvement in strategy and implementation, ensuring her team grows in alignment with her personal and company values. In this episode… Have you ever wondered what it takes to make a side gig into a full-scale, thriving business? Do you know how company culture and demand generation impact the success of tech-driven HR businesses? Where does authenticity fit into the equation of building a brand? Dilara Cossette, a demand generation expert, discusses niching down in B2B SaaS, specifically within human resources technology, and the profound impact it has had on her agency's success. Sh