Force Management

There’s as much differentiation in how you sell as in what you sell, and standing out as a sales rep requires you to exhibit those special characteristics uncommon amongst your peers. Establishing differentiation is a tricky task, however, so today John Kaplan teaches how to simplify the process with ideas enactable by a mindset of open-mindedness, empathy for the customer and their needs, and conviction in the importance of what you have to offer.Here are some additional resources:Get MEDDICC Certified on Ascender!Solution Mapping to Create Strong Value Propositions | Ascender CoursePreparing for and Engaging in Virtual Meetings | Ascender CourseMaking Sure the Customer Understands Your Differentiation | Ascender VideoRise Above the Noise | Ascender VideoOvercoming Seller Deficit Disorder | Ascender VideoPreparing for Sales Conversations | Ascender VideoTips for Active Listening | PodcastArticulating Value and Differentiation After the Sale | PodcastVisit Ascender, a platform designed solely for salespeople