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Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how can these firms leverage innovative approaches and personalized communication to ensure they remain at the top of their clients' minds when they need them most? Gary Sarner, a legal marketing expert, dives into the transformational strategies that can catapult a law firm from obscurity to prominence. He discusses his evolution from radio to founding