Journey To Success

Peter G Goral and Cate Moore interview Bob Burg. Bob Burg is a sought-after speaker at corporate conferences and for entrepreneurial events. He regularly addresses audiences ranging in size from 50 to 16,000 – sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the heart and imagination of his readers. It shot to #6 on The Wall Street Journal’s Business Bestsellers list just three weeks after its release and reached #9 on BusinessWeek’s. It’s been translated into 21 languages, and it’s his fourth book to sell over 250,000 copies. Bob believes his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion is by far his most important work yet. www.burg.com