Journey To Success

Peter Goral interviews Jim Moss Founder of Plasticity Labs. It’s truly amazing how perspective can change everything.  Laurier student and entrepreneur, Jim Moss, learned this invaluable lesson back in 2009. One morning Jim woke up unable to use his lower limbs due to a mysterious neuromuscular disease, quickly ending his professional lacrosse career.  You can only imagine how challenging this would be for your “average joe”, let alone a man who has played for Canada’s National Field & Indoor Lacrosse team for many years. Some say that everything happens for a reason.  Although Jim was not able to return to his original level of physicality, this turning point was the start of something new.  The Smile Epidemic which then morphed into Plasticity Labs based in Waterloo, Ontario, Canada. http://www.plasticitylabs.com/