Journey To Success

After a brief start in the pharmaceutical industry, John Beresford transitioned to the Tech Space when he was recruited to a small Waterloo company in the early 2000s called Research in Motion, which would later go on to become Blackberry.  Leading North American sales and marketing teams at BlackBerry gave John had a front row seat to the birth of the smartphone revolution.   While completing an MBA at Wilfrid Laurier University John met the co-founders who would eventually form a company called Eventpeeks which has evolved into Canada’s preeminent social media broadcasting company, focusing on live experiences and social analytics.  Like Eventpeeks, John’s passion for entrepreneurship was forged in the Wilfrid Laurier University Launchpad, a program which prides itself in applying academic rigor to the lean startup method popularized by startup gurus like Steve Blank.  The Laurier LaunchPad program also serves as an incubator for startups providing mentors, office space and community connections to innova