Scott Cluthe's Love Cafe

Scott Cluthe takes the Spin out of your buying impluses and puts the twist on your new job search tonight ! Scott talks with Harry Beckwith, author of Unthinking: The Surprising Forces Behind What We Buy. Scott also interviews Martin Yate, CPC, author of Knock Em’ Dead: 2011 Edition. What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck’s? Why, after every other plea failed, did “Click It or Ticket” get people to buy the idea of fastening their seat belts? To paraphrase Don Draper’s character on the hit show Mad Men, “What do people want?” Harry Beckwith heads Beckwith Partners, a marketing firm that advises twent