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Marc Binkley is the President of the Calgary Marketing Association, a hub for Alberta’s top marketing professionals to gather, connect, and broaden their horizons. With a rich background in B2B tech, SaaS, and more, he serves companies as a Fractional CMO through his firm Quatical. Passionate about market orientation and strategy, Marc is dedicated to elevating the marketing community to a global standard of excellence. He also hosts The Sleeping Barber Podcast, where he delves into pressing marketing topics and interviews leaders in the field. In this episode… In today’s competitive landscape, building a marketing organization that excels on a global scale requires innovative strategies and a deep commitment to community engagement. So, how can one leverage the power of community involvement and strategic thinking to elevate a professional association? And what would it mean to shift from traditional methodologies to more evidence-based practices in marketing? Marc Binkley, an innovative marketing executive,