Sixteen:nine

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The UK software firm Evexi has an interesting story behind its move into digital signage - in that it was more a pull from a client than a push by the company itself. They got deeper into it because of a client's needs, and then a change in technology support that really forced the hand of the customer and Evexi. A few years on from that big moment, Evexi is growing out its CMS software business based around a very modern, headless platform and tools that the company says manage to bridge a need for being dead-simple to use but also deeply sophisticated and hyper-secure. CEO Andrew Broster relates in this podcast the story behind Evexi, and how it goes to market. There's also a very interesting anecdote in there about how lift and learn tech is more than just a visual trick for retail merchandising - with Broster telling how it was driving serious sales lift for a big whiskey brand. Subscribe from wherever you pick up new podcasts. TRANSCRI