Mogul Mentality : Entrepreneur | Lifestyle | Health | Self-help |

A Gentleman's Guide to Branding, with Berto Horne

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Synopsis

What is A Perfect Gentleman?  That is the question that Berto Horne set out to answer when he was a student on the campus of Morehouse College a few years back.  In his journey in finding the answer to that question, he was able to turn the answers he found into his own personal brand, and eventually into a business.  Now at the young age of 24, Berto is a Manager at Coca-Cola in Atlanta all while successfully running his brand and business "The Perfect Gentleman." On this week's episode we delve into how Berto came up with the concept of the Perfect Gentleman, and how he eventually turned it into a profitable business working with brands such as the Mercedes Business Dome and other large companies. We also talk about how he draws inspiration from icons such as P. Diddy and their business acumen in having the courage to make unpopular decisions. Also, for the ladies we discuss tips on identifying the Perfect Gentleman when you come across one.  Get ready for a primer on branding on this week's episode.