Slick Talk With Wil

In the first Slick Talk episode of 2025, Wil Slickers welcomes Frank and Fred from Hostfully to discuss their annual industry report. This episode delves into the main concerns of the hospitality industry, highlighting tech challenges and opportunities. Key topics include the shift toward direct bookings, the rise of AI, optimization of guest experiences through digital guidebooks, and emerging trends in property management technology. The discussion also covers the importance of embracing growth mindsets, effective marketing strategies, and the potential of new features in Hostfully's property management system. A must-listen for hospitality operators looking to stay ahead in 2025! This episode is brought to you by our sponsors at: The Best Stays & The Best Days are brought to you by Well & Good Morning Coffee. Ensure your guests aren't left unsatisfied with generic or gross coffee, and get Well & Good Morning Coffee in your properties for better guest satisfaction! Hostfully – Use code SLICKTALK for t