On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how innovation happens and how brands can use storytelling to create narratives that snowball. As you can imagine, I couldn’t wait to chat with Jonathan on this week’s episode of the On Brand podcast. About Jonathan Littman Jonathan Littman is the co-author of The Art of Innovation and The Ten Faces of Innovation, two bestsellers about the legendary design strategy firm IDEO that have combined international sales of over 700,000 copies. Jonathan has been nominated for a Pulitzer, won two Computer Press Awards, and a New York Press Club Journalism Award and the Peter Lisagor Award for Exemplary Journalism. He is the author and co-author of nine books, including two popular books about famous computer hackers, The Fugitive Game and The Watchman. A former Contributing Edi