On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention and confounding many traditional industry expectations. I was fortunate to be joined this week by Nish de Gruiter, the self described Market Maker of Suitsupply. About Nish de Gruiter Formally employed with Brunello Cucinelli, Suitsupply’s Vice President and Market Maker, 30-year-old Nish de Gruiter, was instrumental in bringing Suitsupply to the US, with the opening of its flagship store in New York City’s Soho neighborhood in June 2011. Just four years later, Suitsupply has increased to 16 stores across the country. Suitsupply is a market-defining men’s fashion brand founded in 2000 in Amsterdam that’s showing strong international growth. In addition to their stores in the U.S., the company also has stores in the Netherlands, the United Kingdom, Italy, Germany, Be