On Brand: A Podcast About Branding For Brand Builders, By Brand Builders
Being a Brand Editor with Gaggle’s Rob Yoegel
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:43:58
- More information
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Synopsis
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational technology, Rob Yoegel has navigated many different customer profiles across many industries. This week on the On Brand podcast, Gaggle’s VP of Marketing shares why we should all think of ourselves as brand editors. About Rob Yoegel Rob Yoegel is a marketing leader, Internet pro, content strategist, corporate storyteller, and brand editor. He’s Vice President of Marketing at Gaggle, where he leads all marketing initiatives for the K-12-focused learning management system and its subsidiary, Authority, promoting a consistent brand message, engagement, sales, customer retention and positive customer behavior. A creative visionary, content strategist, skilled writer, digital publishing professional, effective communicator, and marketer who embraces and enjoys new technology, Rob dev