On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.” About Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leadi