On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn’t wait to talk with David about all of this on this week’s episode of the On Brand podcast. About David D. Perlmutter David D. Perlmutter is a professor at and Dean of the College of Media and Communication at Texas Tech University. He received his BA (’85) and MA (’91) from the University of Pennsylvania Annenberg School for Communication and his Ph.D. (’96) from the University of Minnesota. Perlmutter is the author or editor of nine books on political communication, war, and persuasion. He has also written several dozen research articles for academic journals as well as more than 250 essays for U.S. and i