On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“Most brands don’t risk enough — there’s too much jargon and too little personality.” As a designer, brand builder, and agency president, Nathan Sinsabaugh has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he’s worked to infuse B2B brands with more personality and purpose. I couldn’t wait to discuss all of this with Nathan on this week’s episode of the On Brand podcast. About Nathan Sinsabaugh As President of Studio Science—an Indianapolis based design and innovation consultancy—Nathan leads an amazing team of designers, developers, writers, and strategists that are helping enterprise-focused tech-companies design and build the new generation of digital business products and services. Central to Studio Science’s work are the beliefs that true insights only come from a genuine understanding of people, and that purposefully crafted brands have the power to unite teams, transform cultures, and produce truly meaningful outcomes. As