On Brand: A Podcast About Branding For Brand Builders, By Brand Builders

“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. As part of his work with the Agency Management Institute, he also helps agencies focus their brands as well. I couldn’t wait to talk to my fellow Iowan and agency owner Drew McLellan on this week’s episode of the On Brand podcast. About Drew McLellan Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. MMG will celebrate its 20th anniversary in the fall of 2015. The agency specializes in the B2B financial services industry. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting, and facilitates agency owner peer networks for small- to mid-sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at