On Brand: A Podcast About Branding For Brand Builders, By Brand Builders
Brands as Cultural Beacons with Ruth Bernstein
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:30:20
- More information
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Synopsis
Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company. Her innovative work for brands like Athleta, Crocs, and Olly has helped transform their brands into cultural beacons. Previously, she was Chief Brand Officer for Robert Redford's Sundance. We discussed all of this and more this week on the On Brand podcast. About Ruth Bernstein Ruth Bernstein is Co-Founder and CEO of YARD NYC, an award-winning independent creative company that turns brands into cultural beacons. Ruth is a pioneer and champion of female voices and leadership in an industry traditionally dominated by men. Since founding Yard, Ruth has helped build cultural brand platforms that have moved business, culture and teams - Athleta Power of She, Crocs Come as You Are, and Olly Happy Inside Out to name a few. Ruth has successfully developed YARD into an agency that services clients on a global scale and has been the recipient of numerous industry awards including being named an Ad Age Leading Woman in 2023