Top Secrets Of Promotional Products Sales

If you're just copying what everyone else is doing, and 80 percent of the market is doing that, you're just going to be seen as part of that group. So stop following the followers! If you want to differentiate, it starts with that. How am I communicating my strengths to an audience that actually needs the strengths that I'm able to deliver? David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing the topic, Stop Following the Followers. Welcome back, Jay. Jay: Hey, David. Once again, a great topic for our discussion. This one is hard. Sometimes we are sheep and we're not following a leader, right? We're following everyone else who's following that leader. Why are we doing that? David: Yeah, great question. Why are we doing that? I know in the early stages of my business, I did that all the time. When you don't know what to do, you're basically looking around to see what other people are doing, and very often they don't know what they're doing either. I particularl