The Influencer Podcast : Marketing, Influence, Blogging, Entrepreneur, Branding, Business, Social Media, Growth

In today's episode, we're diving into Cortney LaCorte’s journey from running a buzzing cheese board business in Nashville to becoming a full-time lifestyle and food influencer. Cortney talks about the challenges business owners face, like managing a team, motivating employees during difficult times, and the inevitable encounter with impostor syndrome. She shares her experiences in transitioning her business and her strategies for creating authentic content that resonates with her audience. We also explore the personal side of Cortney's life, including her love for food and travel with her husband, their upcoming trip to Italy, and the role he plays in their content creation. Plus, Cortney will offer insights on social media consumption, setting boundaries, and finding your authentic style. KEY POINTS: 00:00 Navigating impostor syndrome, travel impact, future expansion. 05:09 Unique journey from local cheese gal to influencer. 09:01 Learn to grow following and land deals. 10:03 Discovering niche, attracting b