The Influencer Podcast : Marketing, Influence, Blogging, Entrepreneur, Branding, Business, Social Media, Growth

About this episode: In today's episode, we're joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes. As we navigate Instagram's preference for authenticity, Brock outlines the platform's shift towards long-form video content and shares insights on the importance of a clear niche in building a strong social media foundation. He also highlights the key differences in content creation and audience engagement strategies for Instagram and TikTok. Tune in for Brock's expert guidance on cultivating a robust online presence and scaling your influence in the social media landscape. KEY POINTS: 03:56 Instagram now favors ca