The Influencer Podcast : Marketing, Influence, Blogging, Entrepreneur, Branding, Business, Social Media, Growth

In today’s episode we're joined by Brittany Hennessy, an absolute trailblazer in influencer marketing and best-selling author of "Influencer: Building Your Personal Brand in the Age of Social Media." Brittany shares her insights on influencer negotiations, content creation, and the pivotal importance of understanding and asserting your worth in this ever-evolving digital landscape. Brittany meticulously dissects the complexities of influencer contracts, like the notorious 'in perpetuity' clause, and she provides priceless advice on how to handle photo rights and fee structures when your content gets the spotlight it deserves. Tune in to discover how to turn your influence into a lasting legacy. KEY POINTS: 08:32 Imagination is key to career success. 11:16 Seizing opportunities and being forward-thinking is crucial. 16:27 Influencers facing creative control and payment challenges. 19:32 Influencers should recognize their value and equality. 21:48 Influencers impact the industry and must consider consequence