The Influencer Podcast : Marketing, Influence, Blogging, Entrepreneur, Branding, Business, Social Media, Growth

Hello my friends! Today I had the pleasure of chatting with Indie Lee who shares her unique narrative of personal resilience that led to the rise of her clean beauty brand, Indie Lee. Indie shares her story of transitioning from finance to founding a skincare line that prioritizes safe, effective ingredients. Triggered by a personal health scare, she embarked on a journey that led her from homemade concoctions to the shelves of renowned retailers like Ulta and Nordstrom. She reveals the hurdles of her early business days and her growth in the rapidly growing clean beauty market. Indie's optimism radiates as she discusses the importance of education in skincare and calls for genuine connections within the influencer community. KEY POINTS: 03:54 Realized purpose after brain tumor diagnosis and surgery. 12:45 Organic collaboration leads to innovative business growth. 15:44 Learning retail skills at independent boutiques was invaluable. 18:34 Success depends on being fully supported by others. 19:35 Seeking an