The Influencer Podcast : Marketing, Influence, Blogging, Entrepreneur, Branding, Business, Social Media, Growth

In today’s episode, I’m chatting with Siffat Haider, the founder of Arrae—a holistic supplement brand that’s redefining the health industry. Siffat and I dive into the origin & transformation of Arrae, how community feedback shaped its products for common yet stigmatized health issues, and the strategic journey behind it all.  We explore the deep need for influencers to extend beyond brand partnerships into creating lasting and meaningful products aligned with audience needs. Siffat shares the importance of podcasting as a medium to connect deeply with listeners, the significant role of email marketing, and the courage it takes to launch and refine in real time. She also highlights the strategies used in building Arrae—how a strong community, genuine connections, and the willingness to start imperfectly has led to monumental growth and success. KEY POINTS: 04:59 Siffat’s journey into holistic health and skincare. 08:30 Common theme of bloating and anxiety discovery. 15:23 Embrace both sides, build authentic