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Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media. In this episode… In the competitive landscape of legal services, the ability to convert leads into clients is often the tipping point that determines success. While innovative marketing strategies are essential, few firms recognize that the cornerstone of client acquisition lies in fundamental practices — like simply answering calls. But what happens when hundreds of law firms miss out on countle