Suncast

Everyone talks about B2B marketing these days, often without a clear understanding of its meaning or importance. So today, we shine a light on business-to-business or B2B marketing to gain a better perspective on the term and, most importantly, strategies for maximizing your B2B renewable energy-focused marketing investments.Our conversation includes top renewable industry marketers Naveed Hasan, director of external affairs and marketing at Sungrow North America; Kathy Heilmann, vice president of marketing at Shoals Technologies Group; Kristan Kirsh, vice president of global marketing at Nextracker; and Tom Weirich, senior marketing manager EDP Renewables North America (EDPR NA).These four industry experts share all you need to know about marketing aimed at individual companies and their decision-makers as customers. There are some similarities as well as significant differences between B2B and B2C — that is, business-to-consumer marketing — and we'll hear all about it in this engaging podcast.Tod