Suncast

Cynthia Adams, the dynamic Co-founder of Pearl Certification, embarked on a journey from her early days in green building to pioneering a transformative platform in the residential cleantech sector. Her endeavors have consistently centered on enhancing the visibility and value of sustainable home features, reflecting a deep commitment to both environmental stewardship and innovative market solutions.For those familiar with the commercial building world's LEED certification, Pearl offers a parallel in the residential domain, seeking to make sustainable home features more visible during the resale process. Adams provides a reflective analysis of the shifting perspectives on sustainability. Not long ago, the additional costs of a sustainable home were a significant point of contention. Today, with the ever-present realities of climate change, many homeowners not only appreciate but actively seek out green features. However, the invisibility of such high-performing attributes in existing homes poses a