No Driving Gloves

DeSoto's Legacy: Triumph and Demise November 18 1960As the sun dipped low, casting its final rays upon the DeSoto Automobile Company, the twilight of an era approached, leaving in its wake a legacy that once roared with the vibrant promise of American automotive ingenuity. The tale of DeSoto's demise is one of triumph and tribulation, of a shifting landscape within the industry.Chrysler thrust DeSoto on the automotive landscape in 1928, DeSoto filled the void between modest Plymouths and opulent Chryslers. Inspired by Spanish explorer Hernando DeSoto, the brand swiftly gained traction with its eye-catching designs and groundbreaking features. In the 1930s and 40s, DeSoto pioneered innovations futuristic designs like the Airflow – initially met with skepticism, it later propelled aerodynamic advancements in the industry.Post-World War II, DeSoto surfed the crest of an economic boom. The 1950s witnessed the birth of iconic models like the Firedome and Adventurer, encapsulating an optimistic and prosperous Ameri